What You’re Not Doing With Your RSS Feed
RSS feeds have yet to hit the mainstream, but they are
beginning to appear on prominent web sites including CNN, MSNBC,
Yahoo, and even Google. While many sites are now publishing
their own RSS feed, they fail to pursue the important step of
promoting it.
RSS feeds have been growing steadily in popularity throughout
the year. They have begun appearing on almost every news related
source, and now even corporate web pages. While more businesses
begin to cater to the opportunity of creating an RSS feed, many
do not fully understand their exact usage. It is as if
publishing an RSS feed will magically create traffic and pull
constant visitors to their site. Maybe they believe the web
search engine robots will pull and distribute the feeds.
However, the truth is that most major search engines today do
not yet incorporate RSS feeds into their main search engine
results. They may completely skip over the RSS feed link when
spidering a site. However, there is a world available that these
new RSS users are not yet aware of. It is the world of RSS
search engines.
As the major search engines continue collecting standard web
pages and try their best to keep updated with the new content,
the RSS search engines are quietly churning away on pings,
feeds, and new content by the second. They have a different way
of collecting feeds than the major search engines and their
users have a different way of sifting through the content.
Most RSS search engines require you to submit your RSS feed
directly to them. They will then begin spidering your content,
making it available for searches, and refreshing your feed as it
is updated. Users are flocking to the RSS search engines for new
content. With their RSS reader software tuned to specific
keywords in the search engines, they can now pour through much
more content than they previously could with a web browser. This
opens tremendous opportunities for your products and ideas to be
heard. RSS feed publishers should become fully aware of the
importance of RSS search engines in order to maximize the
results of their feed.
There are over 100 RSS search engines available and the number
grows each month. Submitting your RSS feed to each one is a
necessary task. From small search engines to large ones, each
one can provide you with potential RSS visitors and they
certainly add up. Promoting an RSS feed should be considered no
different than promoting a web site.
You may have created and published an RSS feed, but that doesn’t
mean people are actually reading it. Submit your feed to the RSS
search engines and watch your readers grow. Your web site
traffic is sure to follow.
About the Author: ksoft is a software company specializing in
Internet products, including RSS Submit http://www.dum
mysoftware.com/rsssubmit.html, software for submitting RSS
feeds, podcasts, and pinging blogs to over 65 RSS directories.
This article may be freely distributed on all forms of media so
long as it is published with the author source intact.
Resources: 1. Automated software for submitting RSS feeds,
podcasts, and blogs, http://www.dum
mysoftware.com/rsssubmit.html 2. Complete listing of RSS
submission sites, http:
//www.rss-specifications.com/rss-submission.htm 3. Software
to create, edit, and publish RSS feeds, http://www.feedforall.com
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