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www.SERoundtable.com – We are back to our video recaps, despite barely being able to talk. This week I covered that more people are seeing the Google Jazzy blue interface. Also, there was a Google PageRank update and we covered the main changes at Google over the past month. Google Sitemaps is now accepting images. Google graduated malware from Webmaster Tools Labs and made is faster and better. Google AdWords is unbanning some banned AdWords advertisers. Apple is set to compete against Google AdSense for Mobile Apps with Apple iAd. Google Maps dropped the 3D street views, was it a bug or a joke? Yelp is changing their reviews policies in light of all the lawsuits. Finally, Google didn’t show an Easter logo this year again, and people were upset. That was this week at the Search Engine Roundtable. More & More Seeing Google’s Blue Jazz Interface : www.seroundtable.com Google April 2010 PageRank Update : www.seroundtable.com April 2010 Google Webmaster Report : www.seroundtable.com Google Sitemaps Now Accepting Images : www.seroundtable.com Malware Details Graduates In Google Webmaster Tools : www.seroundtable.com Google Malware Detection Gets Faster & Better : www.seroundtable.com Google AdWords Removing Account Bans? : www.seroundtable.com Apple’s iAd to Compete With Google AdSense Mobile Ads : www.seroundtable.com Google Maps Drops 3D Street Views, Was It a Prank? : www.seroundtable.com Yelp To Change Review Policies : www.seroundtable.com No Easter Logo At Google Again …

www.seroundtable.com – Google updates the toolbar PageRank scores yesterday. Bing did yet another search index update. Google launched social search in the experimental labs. Google adds instructions for their simplistic fading home page. Yahoo finally killed GeoCities. Did Bing figure out 301 redirects? Google Sitelinks can take two weeks to be blocked. Google treats 410 status codes differently from 404s. Google tests cost per lead comparison ads in mortgage and refinance industry. Google graduates similar image search. Google Maps to fix a one box mistake. Google warns that publishers should not block the AdSense certified 3rd party network. A new adCenter Desktop beta might be coming November 6th. Google Maps adds navigation GPS tool to Android 2.0 on Verizon Wireless Droid. Should Diller sell Ask.com to Microsoft or donate it to Rutgers. That was this past week in search at the Search Engine Roundtable.

The Google PageRank Explained Simply

A common question amongst website owners is, “How is the Google PageRank assigned to my website?” The answer is not as maddening or mysterious as most people imagine. This short article offers you a simple and easy to understand introduction to the most essential factors you need to know about your site’s Google PageRank.

The Aim of the Google PageRank

Google’s intention with its PageRank (PR) system is to objectively and accurately assess the importance of each of the billions of webpages in cyberspace that are all fiercely fighting with each other for top placement in Google’s search engine results.

Explained simply, Google’s strategy is that, any website that has many other websites linking to it (i.e. Inbound Links or External Links) must be popular. Why else would so many other sites have hyperlinks pointing to it? Google counts the number of websites that have a hyperlink leading to your site and uses this to calculate your site’s PageRank.

The PageRank is a Popularity Contest

Google’s strategy is based upon the uniquely democratic nature of millions of autonomous websites that have the free choice to post a hyperlink to a third-party website or not. Accordingly, each Inbound Link a website has is regarded as a VOTE in an intercontinental internet Election. Websites with more votes will have a higher PageRank.

Amongst SEO professionals, this is referred to as “Link Popularity,” and this whole system can be thought of as the world’s biggest popularity contest. Google’s PageRank can, first and foremost, be viewed as a “PopularityRank.” For example:

As of January 7th, 2009, www.coca-cola.com has 2,570 External Links and a highly impressive PR8, while www.7up.com has 447 External Links and a PR5. At the extreme, www.wikipedia.org has a PR9 with over 77,000 External Links.

All External Links are NOT Created Equal

This hypothetical “trans-national cyberspace voting” is not entirely democratic, however, because each individual vote is not valued equally. Google does not weigh all Inbound Links to your site evenly. Instead, it determines each link’s value through a brain-boggling, complex algorithm that only a genius has any chance of understanding.

That being stated, the two most important factors which determine an External Link’s Search Engine Optimization value are as follows:

The key factor is the Google PageRank of the webpage that contains the link to your site. For example, a link to your site from Wikipedia with a PR9 is vastly more valuable than a link from someone’s private Blog with a PR1.

The second most significant factor is the link’s pertinence to your site. Google compares the keywords on your site and the keywords at the site linking to you, and it calculates the External Link’s “Relevance.” For example, if you sell computers, then an article about “computers” with a link to your website is vastly more valuable than an article about “baby clothing” with a link to your website.

Initiate a Link-Building Campaign Today

A pivotal SEO strategy is to implement a link-building campaign for your site. The best options you have to acquire External Links to your site are business directories, classified ads, magazines and article databases, business and personal profiles, and collaboratively exchanging links with other websites.

For instance, if you set the reasonable weekly goal to get two new Inbound Links, then, within two years, you should earn a very respectable Google PR5.

For information and assistance with your link-building campaign or other Search Engine Optimization services, feel free to visit our website or email us at Marketing Marksman (http://www.marketingmarksman.com) in Calgary, Alberta, Canada.

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www.SERoundtable.com – In this week’s recap I thank Rhea and the others who helped save the term “SEO” from being trademarked. Matt Cutts was interviewed by Eric Enge and he uncovered a nice amount of information, including PageRank information. A poll we published show only 13% felt Google PageRank was “very important.” Some are speculating that the Caffeine index is now live. Google has more pornography issues that they had to deal with. Google opened up the “Google certified ad network” to all AdSense publishers. Google asks publishers if they would show pharmacy and alcohol ads. Ask Sponsored Listings is now hiding referrers. Google and Viacom go it in court over YouTube. SES NY is next week, we will be covering 41 sessions. In our logo roundups, Google showed the wrong colors on Hungary National Day. I also showed you the logos from St. Patrick’s Day and Google’s Pi Day logo. That was this past week at the Search Engine Roundtable. Industry Why The SEO Industry Is Special : www.seroundtable.com SEO: SEOs Continue To Dissect Eric Enge’s Interview of Google’s Matt Cutts : www.seroundtable.com 301 Redirects Do Not Pass Full PageRank & Link Value : www.seroundtable.com Only 13% Say Google PageRank is “Very Important” : www.seroundtable.com More Google Caffeine Speculation : Is It Almost Live? : www.seroundtable.com Searching: Google’s Porn Issue With Children Related Keywords : www.seroundtable.com Google AdSense: Google Opens 3rd Party Ad Networks To All AdSense …

Co Marketing Through search – Forthcoming Product developments to facilitate reseller funding We will introduce the audience to a planned suite of products that will bridge the gap between manufacturers and resellers to enable efficient SEM activity. Rather than an in depth product demo this will be more of a top-line view as a teaser to a full scale launch later in the year. Download the PDF of the slides: dominic2.googlepages.com

PageRank is an algorithm which analyses the link structure of a hyper-linked set of web pages and then assigns a numerical weighting to each page as a way of measuring their relative importance within that set. The PageRank of a particular web page is an indication of its value within the Google index. The scale is a range from 0 to 10.

A page with high PageRank will have a direct positive effect on its position within search results, but it is not the only factor considered by the Google algorithm when ranking a page – it is only one of approximately 200 factors but it is, none the less, one of the most important.

This is how Google describes PageRank:

PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual pages value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves “important” weigh more heavily and help to make other pages “important”.

As a website begins to increase in popularity via the quality and quantity of back links, the PageRank of a particular page also increases. This increase in number however is based, we believe, on a logarithmic scale. As an example if using a base 10 scale, to get a PageRank of 1 the page requires 10 back links pointing to it, then to gain another point on the scale, the page will require an extra 100 backl inks, to gain another point an extra 1000 back links will be required and so on.

Retaining all of that valuable PageRank can be tricky and a lot of it has to do with how the internal linking structure of your website is set up. It is very easy to leak ‘link juice’ from important pages into less important pages that are less likely to appear in search results. There are methods available to search marketers that allow us to reduce this leakage commonly referred to as PageRank sculpting.

Another way of leaking ‘link juice’ is to have large amounts of external linking to other websites without getting a similar amount of links back into your website. As part of the link building process Search Marketers are constantly aware of checking the likely value of a link from a particular website before they leak any ‘link juice’ out to that site via a reciprocal link.

As you’ll understand by now, although PageRank is a critical component in Google’s ranking algorithm, due to its logarithmic nature it is very difficult to obtain a high PageRank even after years of link building. By its very nature, the web changes and the page that a link comes from may not carry as much weight as it did when the link was first obtained, regardless of the PageRank measure for that page. It could simply be that other pages that were ‘voting’ for that particular page may not carry as much weight as they once did which has a flow on effect to the value of the link going to your site.

Google advise that the PageRank assessment of a webpage is calculated on a regular basis but that the PageRank scale shown on the Google Toolbar is only updated 2-3 times per year so the very best option for all websites to gain rankings is to continue to build credible back links and not to be discouraged when the PageRank scale doesn’t slide upwards overnight.