Product Description
The Small Business Owner’s Handbook to Search Engine Optimization is ideal for small business owners who want to learn an efficient and effective process for dramatically improving their Web site s search engine rankings and doubling their site s monthly unique visitors. Guaranteed! Stephen Woessner, of the University of Wisconsin-La Crosse Small Business Development Center, is a search engine optimization (SEO) expert. But more importantly, Woessner has owned four … More >>

The Small Business Owner’s Handbook to Search Engine Optimization: Increase Your Google Rankings, Double Your Site Traffic…In Just 15 Steps – Guaranteed

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• ISBN13: 9780321495990
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• Notes: Brand New from Publisher. No Remainder Mark.

Product Description
“A remarkable book that eases you into the important world of search engine advertising. Read it before your competitors do!”
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Nothing delivers high-quality traffic like the search engines, but if you’re not showing up prominently in the results for your desired keywords, that means your competition is. The way to gain control and maximize profit is to take advantage of paid search results. Paid search e… More >>

Search Engine Advertising: Buying Your Way to the Top to Increase Sales

Daily posting in your blog is essential if you are to get visitors. Think about it from the readers’ perspective for a moment. They come to your site because your information is valuable to them. But like readers of newspapers they expect more than just an occasional snippet of information. Newspapers get readers because they come out regularly and because they contain several items of information.

A newspaper does not come out only when the writers can think of something, or “every now and then”. Newspapers come out every day, or every week, even if the writers get stuck. The space gets filled no matter what. The reason behind that is psychological. If your favourite newspaper changed its publication schedule willy-nilly or changed its format – two pages today, 22 pages tomorrow – you would soon give up because of the lack of consistency. And so it is with blogs; if your blog does not come out on schedule you will lose readers. So too will you lose readers if you don’t write enough.

New analysis of web site traffic suggests that the best sites are publishing around 25 posts per day. That might be too much for you to manage, but blogging multiple times each day is now essential if you wish to gain high traffic levels. Yet, this sound difficult if you are only using blogging as a promotional tool. However, it can be done. Here are several strategies you can use.

1. Set up a production schedule

Instead of blogging when you feel like it, blog to a schedule. Consider how many posts you want to make – say 10 a week. Set up a schedule that works with your other commitments. Perhaps one blog every day of the week and then five on Sunday, perhaps. It doesn’t matter too much exactly what you do, but by setting a schedule with deadlines you are more likely to achieve the multiple posts you need.

2. Develop theme ideas for your blog

In your planning for your blog, divide your subject into several themes. For instance, my blog, has seven themes, one for every day of the week. Monday it is about running a business online, Tuesday is blogging, Saturday is Internet shopping and so on. By establishing themes for your blog, you will find it easier to write. For instance, on Tuesdays I know it is “blogging” day, so I have to think about writing about that subject, rather than waiting for inspiration to write on any subject.

3. Set up Google Alerts for your themes

Go to Google Alerts and set up daily reports for your themes. By setting up these alerts, Google will send you an email, together with appropriate links for any new web sites, news items, or blog entries on your particular theme. That way you get notified each day about new information that could stimulate your blog writing. All you then do is look at your theme for the day, then go to your inbox and pick out the Google alerts on that theme and then see what you can write about.

4. Personalise your Google Home Page

Set Google as your home page but use the “personalise” option to add all sorts of relevant news services to it. In this way your browser will always show up to date information, blogs and other useful resources on your desired subjects. Blogger Personalised Home also allows you to set up “tabs”; you could have one for each of your themes, providing you with even more resources to trigger your writing.

5. Allow others to contribute to your blog

No matter which blogging software you use, it is possible to allow other people to contribute to your blog. By giving a trusted partner access to your blog you can get them to add content, thus increasing the value of your blog. Give your contributors themes, deadlines and word counts to achieve. That way you are sure your blog will not get repetitive, plus it will contain valuable content, rather than a one-liner and a link.

6. Invite “guest bloggers” to take part

Have a look around using Google Blogsearch for bloggers writing on the same subject as you. Then, invite them to write a “guest” entry for your blog. Give them a deadline, a topic and a word count. Tell them that all they need to do is email the text to you and that you’ll post it on your blog within a day or two. Also, let them have a link to their own blog. You could also suggest you write a guest posting for their blog too, to help promote your blog.

7. Use articles from directories

Go to Ezine Articles and search for articles on your themes and topics. Copy the articles and add them to your blog, crediting the author. Contact the author and let them know you have done this – they may become a regular guest blogger or commenter for your blog.

8. Edit material from “private label” sites

Private label sites provide you with text you can use that you call your own. It’s like having a permanent “ghost writer” on your team. Private label sites, such as Infogoround or Private Label Monthly allow you to take articles written by other people and include them in your blog and put your own name to them. Although this sounds great, the problem is that thousands of other web site owners do the same. This means if you use the private label content as it is, your blog will not be unique and this will help you lose ranking in search engines. However, if you take the private label material, edit it and adapt it to make it unique, your blog will benefit. Often editing material is quicker than generating it from scratch, so private label sites like these do have a place.

9. Hire a ghost writer

Get someone else to write some of your blog entries. Go to Elance and post a project for someone to write blog entries for you. You will get offers from all sorts of writers and you will be able to select the best one for your particular needs. Prices vary according to what you want, but someone who writes around 150 words a day, every day of the week for you should cost around $175 a month.

10. Pre-write your blogs

TV soap operas have their storylines set up for many months in advance. Indeed, TV schedulers will now what is happening two to three years ahead, otherwise the programmes could not be commissioned and prepared. Their way of working could be your way of working too. Devise a “schedule” of your blogs for the coming three months, say. Then spend a couple of days just writing all the blog entries you will need for that time span. All you will need to do in the coming months is copy and paste each blog entry as and when it is needed – you could even pay a junior assistant to do that for you.

So, as you can see there are several ways you can dramatically increase your blogging output. Follow these ideas and the content of your blog will rise dramatically and that will, in turn, have a significant impact on your traffic.

Product Description
With an exclusive look inside Google, Disney, Yahoo, IBM, and others, this book shows how your company can use blogs to raise its visibility and transform internal communications All companies, large and small, know that reaching customers directly and influencing–and being influenced by–them is essential to success. Blog Marketing shows marketing and PR professionals as well small business owners how to do just that without spending a lot of money. Reade… More >>

Blog Marketing: The Revolutionary New Way to Increase Sales, Build Your Brand, and Get Exceptional Results

There are more than 115 millions of blogs now in the world. Majority of those blog are for money making purpose. However, many bloggers fail. They fail because of many reasons, such as no traffic, not willing to invest money, being lazy and so on. Most of these failures are from the problem having no traffic.

In this post, I will share some top secrets on how to increase your traffic. Traffic is very important because you cannot make money online without traffic. Actually, you need to increase your blog traffic before you can make 4 figures income or above .

There are many ways to increase your blog traffic. The following ways may be your reference.

1. Comment on Other Experts’ Blogs
Frequently leave comments on some experts blogs which have high traffic and Alexa ranking will increase your blog traffic as well. Do not comment using anonymous. Remember to leave only quality comment instead of saying a word “Hello”. Leave some quality comments so that other people will get interest on you and then visit your blog.

2. Submit Article to Articles Directories
Article marketing is the oldest way to increase traffic but it still very effective. It will bring you tons of traffic. When I mean tons, I mean it. Submit 10 articles to EzineArticles and GoArticles will do. Do not forget to put a link which link back to your blog. For more information about article marketing, click here.

3. Participate in Community Forums
I like forums. It also brings me lots of traffic. I love forums very much because I can boost my traffic. At the same time, I can always update and enhance my knowledge. Remember to put a link which will link back to your blog in your signature. You can ask a question, discuss a topic, post your ideas and articles in the forums.

4. Social Bookmarking
Social Bookmarking can also increase your traffic. Bookmark your blog posts to social bookmark networks like Digg, StumbleUpon and Reddit. Do not forget to submit your blog post every time you publish a post.

5. Update Your Blog Frequently
Never let your blog die. You will lost many traffic if you do not update your blog for a long time. I suggest you to publish at least 3 posts per week. If you can update your blog everyday, then that’s good =)

6. Use Paid Advertising
Paid advertising will definitely boost your traffic. What you need to control is just your budget. Do not spend too much on paid advertising. You can advertise your blog or sales page via service like Google AdWords. Alternatively, you may us BidVertiser as it is not so expensive compare with AdWords. You can also select a blog which have high visits and Alexa ranking to advertise your blog. Remember that only choose blog which have same niche with you so that you can traget your readers.

7. Organize Contests
Run contests on your blog also a way to boost your blog traffic. The form of contest and gift is based on your budget and what your readers need. Think a creative way which can grab more readers to read your blog post. Example, the top commenter of this month will be rewarded a copy of your e-book.

8. Link Exchange
Link exchange is also a great and effective way to boost your traffic. You can go to Google Blog Search and find few blogs which have same niche with you and request link exchange with the webmasters by contact them. If you able to exchange a link with a blog which have high visits and traffic, your traffic also will increase after that =)

9. Submit Your Blog to Blog Directories
This step is very important to get traffic for your blog. Submit your blogs to Technorati, Techmeme, Blogcatalog and other blog directories. Blog directories are places which you can submit your blog to get massive traffic. Thus, do not be lazy on this.

10. Offer Something Free
I realize that many people like free stuff. Even me like free stuff. This way works if you are creative enough and you know what stuff your readers actually need. If you are using auto responder for blogging, you can gift out free stuff to encourage more people join your mailing list. If your free stuff is good, your readers will definitely announce and tell their friends. Then, your traffic will increase too.

These are the main 10 ways you can use to get tons of traffic for your blog. No harm to give out a try. After that what you need is blog with consistency and repeating doing them. Do not ever give out because your are surely failed if you quit. Try to find out your problem and solve it. This article will be helpful if you want to increase your blog traffic.

Find out what I am doing by following my twitter. If you need to know more about making money online stuff, don’t forget to subscribe my e-mail updates so that you will not miss any post.

If you have a blog, you undoubtedly want to draw as much traffic to it as possible. Whether you are trying to make a living by blogging or if you simply want to get a specific message out to the readers, a large amount of blog traffic is ideal. The following will list 10 powerful ways to increase blog traffic to your blog.

Use Keywords to Increase Blog Traffic

First, you want to use keywords throughout your blog. Doing so will not only draw readers to your blog but it will bring in individuals who are interested in the topic areas which your blog covers.

Have a Main Point to Your Blog

Most blog surfers do not want to read a blog which is circuitous in nature. They want to read a blog which has true depth and a main point to it for help visit www.feed-reader-links.com. Therefore, make sure that your blog has a main point within it and gets to that point in each and every blog posting. This too will increase blog traffic for you.

Sell Things via Your Blog

Although some blog readers are just there to read the words and that s all, many others are interested in making purchases along the way. With that said, you want to provide them with the opportunity to buy something while reading your blog, whether it be your own items or ones provided by outside companies through affiliate programs and pay per click programs.

Keep Your Blog Current to Increase Blog Traffic

Keep in mind that individuals aren’t going to visit your blog if they come across the same, stale information time and time again. You have to be sure to update your blog on a regular basis so that readers have something new to come back to.

Make It Interesting

In addition, the blog content should be interesting and enticing. You want readers to make it a point to visit your blog everyday and tell their friends about it as well.

Post Your Link throughout the Internet

Another way to really increase the level of traffic to your blog site is to post your link in as many places online as possible. This is another way, in addition to search engines, to get people connected with your site.

Offer Free E books

A good way to get individuals hooked on your blog is to offer them something for free such as free e books. E books are multiple page writings which offer information and solutions on a variety of topics for help visit www.rss-announcers.com. Try to write an e book or hire someone to do so and then post it on your blog. Advertise the free e book over the Internet and by doing so you will ultimately increase the amount of traffic to your blog, please the readers and get them to come back for more.

Give Your Readers a Reason to Visit Your Blog

In addition to offering free e books via your blog, you want to find other ways to get readers to visit your blog. Try offering contests and valuable information which visitors will want to take advantage of. If they find that your blog is helpful they will keep reading it and tell their friends about it also which will increase blog traffic to your site.

Focus on One Specific Topic

You have to remember not to spread yourself too thin when writing a blog. You want the blog to focus on one specific area which will draw individuals to it by way of backlinks and search engines. By focusing on one area you will find that your blog traffic increases more than if you were to talk about various things on a random basis.

Write Guest Posts on Other Blogs and Websites

Lastly, you should try to write guest posts on other individual s blogs and websites to increase blog traffic to your own site. If you are putting out valuable information to the Internet surfers you are sure to find that people want to learn more about you and read other articles and posts which you have completed.

Every blog needs readers to remain profitable. You need people laying eyes on your blog to make sales. But many blog readers prefer to read your blog through RSS. These readers may never see your blog but crafty bloggers know how to make RSS subscribers come to their blog. So don’t ignore RSS subscribers, they can be the difference between a profitable blog and a ho-hum blog.

Here are 7 tricks to increase your RSS subscribers.

Start a contest for RSS Subscribers only. Many bloggers have used this technique very successfully. People will want to take part in the contest and sign up so they can participate.

Publish RSS Subscriber only post. Other bloggers have used the this baiting technique to get people to sign up to their RSS feeds. All you do is every once in a while, publish a list or a list of tips only to your RSS subscribers. Make sure you post about these “special tips” to your regular readers on your blog. This will make them sign up so they don’t miss out on the special tips.

Submit your RSS feed to RSS directories. There are many RSS directories out there. You need to submit your RSS feed to each of them. To find them, just go to Google and type in ‘list of RSS directories’. It will be time consuming, but well worth it!

Use those RSS Subscription icons. Yes, they do help! These icons make it very easy for readers to your blog to sign up under their favorite RSS reader. If you make your readers work to get signed up to your RSS feed, many won’t go to the trouble.

Publish your feed count. If you have over one hundred RSS subscribers, show the feed count. Other bloggers seeing that other people have signed up to your feed feel that they should also. It’s a funny thing, the more RSS subscribers you have, the easier it is to get them.

Use Full RSS feeds. If you make your RSS subscribers click on a “more” link to finish reading your blog post, many will unsubscribe. Make it easy for them to read your entire blog post by publishing full RSS feeds.

Use FeedBurner and sign up email subscribers. I use FeedBurner so that my readers can sign up with their email. Some just prefer to read the post in their email, so I make it easy for them. It only takes a second to put a sign up form on your blog.

RSS subscribers are a very profitable part of any blog. Learn how to increase your RSS subscribers and watch your profits go up. Don’t let these people get away!

The interaction of online publishers and readers can be streamlined using RSS. The increasing popularity of RSS has led to webmasters delivering their content in new and creative ways.

Usually a headline and summary are included in the RSS feed. The summary of the content contains enough information get the attention and interest of the reader without overwhelming them. By clicking on a link in the feed a reader can quickly visit the website for more information and all the details.

Multiple feeds are combined into an RSS reader. This helps make it easy to quickly look at the information from multiple sources. Usually feeds follow a theme, so readers can subscribe to the feed that interest them.

Individuals can opt-in to specific feeds of interest, this is one of the biggest benefits of RSS. This gives total control of what information is received to the user. If the quality of a feed goes down, or they simply are no longer interested, a user could just remove the feed from the RSS reader. There is no subscribing or un-subscribing to deal with, when the feed is removed no further information is received from that feed. An RSS reader compiles the information from many providers into one spot. Without having to view many different locations or emails, the user can easily view many different content streams.

Publishers will find RSS to be a great tool also. Publishers are freed from having to maintain list, or monitor privacy policies, spam rules and age guidelines. At the same time, it gives publishers the ability to reach a highly targeted audience.

Publishers can use RSS to deliver keyword rich, themed content. This will help establish trust and build the publishers reputation with new and established customers.

Here are some of things that can be delivered using RSS:

Blogs, most blogs have a RSS feed. The blog post is broadcast in summary as a feed item. This makes it easy for readers to scan posts for individual items of interest.

Articles, articles are often used in RSS feeds and sent to subscribers to inform them of new content. Generally, the feed consists of the article title and a brief summary or introduction of the article. RSS users can then decide to follow the link to the complete article.

Forum Feed, users can get updated posts through a RSS feed with some forums. Generally the latest topic of discussion is shown in the feed. If users are interested in posting replies, or reading more, they can simply click to go directly to the forum discussion. When the discussion continues the RSS feed brings the latest updates to the reader.

Club Calendars, many schools, groups and clubs use RSS to publish upcoming events. The feed used to publicize these events also notify the community.

Retail Sale or Special Feed. Both online and traditional stores have started using RSS feeds to deliver news of special offers and sales to customers. Some marketers are allowing users to customize their feed using keywords that the user chooses.

The usefulness of RSS is growing daily, so many industries have started to adapt RSS to get their message out. RSS is being used to reach a varitey of audiences to market, promote or communicate a message. Many organizations have used RSS to reach new audiences and customers, due to its ease of use and userfriendly make up. RSS is fast becoming the communication vehicle for many businesses and with the increase of popularity will come ever more creative uses for this communication vehicle.

RSS is the current rage in online publishing. But what precisely is RSS?

RSS or Rich Site Syndication is a file format akin to XML, and is utilized by publishers to make their subject matter visible to others in a format that may be universally read.

RSS permits publishers to syndicate their content through a dispersion of a listing of links with a brief summary.

It’s been around quite awhile, however with the advent of junk email filters and internet blogging, it’s quickly becoming the pick of newsletter publishers who would like to get their content over to their subscriber base.

Nevertheless, not a great deal of attention has been afforded to the rewards RSS offers for SEO.

Why Search Engines Love RSS

Many search engine optimization experts think that sites optimized around themes, or niches, where all pages equate to a specific subject or set of keywords, rank best in the search engines.

For instance, if your site is configured to sell tennis rackets, your total web site substance would be centered around tennis and tennis rackets. Search engines such as Google appear to favour tightly-themed pages.

But where does RSS enter in all this?

RSS feeds, normally sourced from newsfeeds or blogs, frequently correspond to a specific topic or niche. From utilizing extremely targeted RSS feeds, you are able to enhance your web site content without having to compose a single line on your own. It is comparable to having a personal article writer publishing theme-based articles for you – free of charge!

How could RSS better my Search Engine Rankings?

On that point are three potent reasons why content from RSS Feeds equals attractive bait for search engine crawlers.

1. RSS Feeds furnish Instant Themed Content

There are numerous publishers of RSS feeds that are particular to a specific theme. Because the feed is extremely targeted, it may incorporate different keywords that you would like to rank highly for. Adding these keywords to your pages helps Google mark your web site as one with pertinent content.

2. RSS Feeds furnish New, Updated Content

RSS feeds by big publishers are updated at specified intervals. Once the publisher adds a newer article to the feed, the earliest article is unloaded.These modifications are instantly effected on your pages with the RSS feed also. Therefore you have got new relevant content for your visitors every hour or day.

3. RSS Feeds Result in More Spidering

One thing I never expected would occur as a consequence of bringing an RSS feed to a few of my other web sites was that the Googlebot visited that site almost daily.
To the Googlebot, my page that featured the RSS feed contained into it was equally as favourable as a page that was being updated every day, and in its assessment, was a page that was meriting seeing daily.

What this means to you is that you’ll get your web site being indexed more often by the Googlebot and therefore whatever new pages that you append to your site will be picked up a great deal quicker than your rivals.

How can this benefit you as a marketer?

Well, for instance, let’s suppose a top online vendor comes out with a hot product that you critique and write up a small report on, and that your competition does the equivalent.

Google typically is given to index pages at the beginning of the calendar month and whenever you overlook that update, you’ll in all probability need to wait until the following month to even see your submission in.

But, because your web site has RSS feeds, it now becomes indexed more often. Therefore the probabilities of getting your page indexed rapidly are a great deal higher. This yields you an advantage over the competitor, since your review will come out earlier in the search results than theirs.

Imagine what an entire month’s advantage could do to your affiliate sales!

Why Javascript Feeds Are Not Useful

A lot of web sites offer javascript code that returns content sourced from RSS feeds for your site.

These are of utterly zero value in terms of SE rankings, because the googlebot can’t read javascript and the subject matter isn’t construed as part of your page. What you require is code that parses the RSS feed and delivers the feed as html content that’s part of your page.

This is accomplished applying server side scripting languages like PHP or ASP.

Therefore in closing, in addition to optimizing pages the usual way, adding RSS feeds to your site should equal a significant component of your scheme to advance your search engine rankings.

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