Google’s PageRank Exposed, Find Out How To Increase PageRank, Rise In Serps, Increase Traffic, Attract More Visitors And Get More Sales.
Google’s PageRank Exposed.

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Google search is a web search engine owned by Google Inc. and is the most-used search engine on the Web. Google receives several hundred million queries each day through its various services. Google search was originally developed by Larry Page and Sergey Brin in 1997. Beyond the original word-search capability, Google Search provides more than 22 special features, such as: synonyms; weather forecasts; time zones; stock quotes; maps; earthquake data; movie showtimes… More >>

Google Search: Web search engine, Google, Larry Page, Sergey Brin, Translation, PageRank, Spam , Search engine optimization, History of Google, List of Google products

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In the battle for optimum positioning on the Internet, webmasters are vying for the topmost rankings of their websites by major search engines. The reward for reaching these lofty pinnacles of visibility is increased traffic and improved ‘bottom line’ results for site owners. Master Web strategist, John Henderson of I-Net Marketing discusses what’s ‘hot’ and what’s not in design techniques for improving search engine ranking. He shares 14 ‘tips’ that… More >>

Getting The Search Engine Ranking Your Website Deserves:: META Tags Yield To Google’s PageRank As Search Engine Standard

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Why doesn’t your home page appear on the first page of search results, even when you query your own name? How do other Web pages always appear at the top? What creates these powerful rankings? And how? The first book ever about the science of Web page rankings, Google’s PageRank and Beyond supplies the answers to these and other questions and more. The book serves two very different audiences: the curious science reader and the technical computational reader. The ch… More >>

Google’s PageRank and Beyond: The Science of Search Engine Rankings

Link building is the final and most important tactic of any successful search engine optimization strategy. It involves accumulating the most amounts of quality links as possible from other sites. Much easier said than done.

This article is simply to explain the mechanics of  Link building Services , and some basic direction on where to get started. We will post many articles on the subject moving forward. If you already know what Link building Services is, I suggest you move on to our next article!

“It involves accumulating the most amounts of quality links as possible from other sites.”

What do we mean by “quality links”?

Google uses a value system for every WebPages on the internet, called PageRank. The value system goes from 1/10 to 10/10 (only a handful of sites on the internet have a PageRank of 10) They calculate the PageRank of any page by taking into account how many other sites have linked to this page, and what is the PageRank of those sites who are linking to this page. It’s a mouthful, we know. Here is an example:

ABC Consulting has a PageRank of 6

123 Consulting has a PageRank of 3

XYZ Consulting has a PageRank of 1

If 123 Consulting and XYZ Consulting both link to your site, your PageRank will still not be as high as it would be if ABC Consulting had linked to your site.

This is obviously a very simplified version, but this is the concept of PageRank.

With this in mind, make sure when you are asking to be linked, and linking other sites – know that PageRank is of significant importance.

Everybody uses a Google PageRank, though no one really knows its actual function. A Google PageRank is a numerical system located on the Google toolbar which ranks the importance of a web page based on a scale of 1 to ten. There are three broad categories, 1-3 are new sites with minimal links, 4-5 are preferred sites with a fair amount of links and 6-10 are very popular sites with high quantity of quality links. It is probably one of the most vital algorithms ever developed for the Web so helping keep our searches clean and efficient. Finally a PageRank depends on the uniquely democratic nature of the web by trying its massive link structure as an indication of an individual page’s web price.

There are a number of factors that impact a Page Rank, one of them being the importance of each inbound links overall total. A link to a page is a vote to that particular page, the higher a PageRank the more critical it is. Adding a new page can decrease the PageRank, while the total PageRank in the site is increased; one or more of the exiting pages will suffer PageRank loss because of the new pages making gains.

Some crucial factors that may increase PageRank are links from and to top quality related websites or backlinks form important internet sites. The more closely related a page is to a high quality site, the higher the PageRank amount transferred and if pages lining to you have high page ranks, your page gains from their reputation. Google PageRanks are helpful indicators of an internet sites quality and renown.

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Google decides their search engine rankings by more than 100 factors. One of these is Page Rank (PR) .

view web pages Page Rank, you’ll need to download the Google Toolbar.

Google Page Rank: The Short Elucidation

Your web page PR is resolute by only 3 factors:

1. The quantity of pages linking to your page.
2. The Page Rank of the web pages linking to your web page.
3. The total quantity of outgoing links from the pages linking to your web page.

You gain the good PageRank boost from pages that

a) Themselves have high Page Rank and

b) Link to only a few other websites. Yet incoming links from pages of low Page Rank with many outbound links will increase your pages PR, as long as you don’t link back to them.

“As far as PR is concerned, every unreciprocated incoming link is a good link.”

The deception part in the equation comes into play when you begin exchanging links. Because your link to their website affects their PR and their link to your website affects your PR. Obsessions become further complicated.

If you are concerned regarding PR, the general rule of thumb is always to swap links with websites of equivalent or higher PageRank.

It is significant to remember, PR isn’t everything. There are lots of other causes to exchange links with other websites. For example, when you think it is a good website. PageRank is only a very small factor in Googles overall search engine ranking equation.

PR Calculation

Page Rank of Your Web Page = .15 + .85(PR (A1)/C (A1) + PR (A2)/C (A2) + … + PR (An)/C (An))

Where:

‘A1’ through ‘An’ are pages providing incoming links to Your Page
PR (An) is the PageRank of ‘An’
C(An) is total number of outgoing links on ‘An’

PR(PageRank) Of Google ToolBar:

It is significant to note that the true Page Rank as determined by above method is not the same as the Page Rank displayed by the ‘Google Toolbar’. Right PageRank can range from .15 to more than a few million. Everybody knows that Google Toolbar displays a PR from 0 to 10.Therefore; each number in the Toolbar PageRank actually symbolizes a range of True PageRank values.

It is easy to gain or loose PR at the inferior numbers on the Toolbar. Though, to go from a Toolbar PR of 9 to a Toolbar PR of 10 is very difficult. As an approximation, it would take somewhat over 9 million dedicated PR 1 back links to raise a pages PR from a low 9 to a low 10.

Approximation of Toolbar PR vs. True Page Rank
Based on Log Base 5 Scale

Toolbar PageRank

True PageRank

0

.15-5

1

5-25

2

25-125

3

125-625

4

625-3,125

5

3,125-15,625

6

15,625-78,125

7

78,125-390,625

8

390,625-1,953,125

9

1,953,125-9,765,625

10

9,765,625-48,828,125

The above is an approximation only based on the supposition that the highest true PageRank now existing for any page on the World Wide Web is almost 49 million. These values in fact change every time a new web page is added to the Internet. Every time Google index the web, the PageRank of every page is recalculated so that the average PR of all web pages on the Internet is equivalent to one. Consequently, the true values of the above chart are constantly in fluctuation.

A Simple Example PR Calculation:

Let’s assume that your web page has 4 pages linking to it as follows:

  Web Page a: True Page Rank 110, Total Outgoing Links 5 Web Page b: True Page Rank 1000, Total Outgoing Links 45 Web Page c: True Page Rank 2000, Total Outgoing Links 100 Web Page d: True Page Rank 100, Total Outgoing Links 1

Soure: Google PageRank Essentials

Here is how the formula looks when we plug in the numbers:

Page Rank of Your web Page = .15 + .85 (PR(A1)/C(A1) + PR(A2)/C(A2) + … + PR(An)/C(An))
Page Rank of Your web Page = .15 + .85 (110/5 + 1000/45 + 2000/100 + 100/1)
Page Rank of Your web Page = .15 + .85 (22 + 22.22 + 20 + 100)
Estimated Toolbar Rank = 2

Web page with the lowest True PR has actually increased your PR. Because you were its only outgoing link, Google has allotted your web page the full vote from this website. At the other hand, the page with the highest True PR increased your web sites PR the least because he has increase his voting power over 100 outgoing links.

Let’s see what happens to the numbers if we replace Page 3 with another page of True PR 2000 but only 3 outgoing links:

PR of Your web Page = .15 + .85 (110/5 + 1000/45 + 2000/3 + 100/1)
PR of Your web Page = .15 + .85 (22 + 22.22 + 666.66 + 100)
PR of Your web Page = 689.39
Estimated Toolbar Rank = 4

clearly, it is nice to attract links from high PR web sites, but it’s even superior if you can be one of their only outgoing links.

Google owns a big share of the market on the Internet. If you get your site ranked in Google, you will receive massive traffic. In fact, for many webmasters, the majority of the traffic comes from Google. Google provides such high quality traffic that if you run an online business, you can’t afford to ignore this giant search engine. That is why more and more marketers are learning how to perform SEO for your websites.

What is SEO?

SEO stands for search engine optimization. It is a process that requires you to optimize both on-site and off-site factors to achieve better rankings in Google. When done right, it can be highly rewarding. It is beyond the scope of this article to go into SEO, as there are many factors involved. But one of the most important factors is Google PageRank.

We see Google PageRank being discussed a lot in webmaster and SEO forums. The question is, is PageRank relevant to SEO?

PageRank is Google’s way of indicating whether the site is an authority site or not. It has a ranking of 0 to 10. The majority of the sites will rank between 2 and 5. A handful will rank between 6 and 8. Only top sites like Google or Microsoft get a rank of 9 or 10.

A high PageRank, however, doesn’t guarantee higher rankings in the search results. Keyword relevance has got nothing to do with PageRank. If you have a web page with highly relevant content, you can still rank for certain keywords even if your PageRank is 0. So don’t get carried away with PageRank. Relevant content with tons of relevant back links will be more beneficial to your site.

In fact, Google is starting to downplay the importance of PageRank, since many webmasters rely on this indicator to buy and sell links. This is a manipulative technique that may skew the search results, and Google is not too happy about it. They even removed PageRank from their Webmaster Central.

The birth of TrustRank.

More and more webmasters are starting to look at TrustRank instead of PageRank. A high PageRank doesn’t guarantee high rankings, but a high TrustRank has a major impact on the rankings. If Google trust your site, and sees it as an authority site, you can rank for almost any keyword.

A slew of factors are being discussed in the SEO forums, most of which are similar to PageRank factors. For instance, back links and relevant content still matters. But TrustRanks look at a website more closely than PageRank. It will consider the loading time, whether there is regular updates, as well as the domain age.

However, till today, even though a lot of buzz has been generated about TrustRank, there is no official confirmation from Google that this rank exists.

When optimizing your site for the search engines, just be sure to observe good webmaster guidelines. For example, don’t use any link cloaking or doorway pages. Post high quality content and host your site on a fast loading server. Build back links to your site gradually and your site will soon be a trusted site.

Some internet search engines are set up to look for keywords throughout a webpage, they then use a mathematical equation that takes in the amount of time the keywords appears on the webpage and factors it with the location of the keywords to determine the ranking of the webpage.

Other internet search engines use a process that judges the amount of times a webpage is linked to other web pages to determine how a webpage is ranked. The process of using links to determine search engine ranking is called link analysis.

Keyword searches and link analysis are both part of a routine internet search engine procedure called search engine optimization. Search engine optimization is the art and science of making a website attractive to search engines, the more attractive a website appears to the search engine the higher it will rank in searches and in the world of internet searches ranking is everything.

As 2006 faced its last weeks, Google was the internet search engine that most internet users preferred. Approximately fifty percent of the times a consumer turned to a search engine for their internet needs they turned to Google. Yahoo! was the second favorite.

Most of Google’s popularity is credited to its preferred form of search engine optimization, a trademarked program Google dubbed PageRank. When PageRank was patented the patent was assigned to Stanford University.

PageRank was designed by Larry Page, (the name is a play on his name) and Sergey Brin while they were students at Stanford University as part of a research project they were working on about internet search engines.

PageRank is based on the link analyses algorithm. PageRank is described as a link analysis algorithm that assigns a numerical weight to each individual element of a hyperlink set of documents. The purpose is to measure its relative important with the set. The numerical weight assigned to any element is called PageRank of E. PR(E) is the denotation used.

PageRank operates on a system similar to a voting booth. Each time it finds a hyperlink to a webpage, PageRank counts that hyperlink as a vote that supports the webpage. The more pages that link to the page, the more votes of support the webpage receives. If PageRank comes across a website that has absolutely no links connecting it to another webpage then it is not awarded any votes at all.

Tests done with a model like PageRank have shown that the system is not infallible.

The HITS algorithm is an alternate to the PageRank algorithm.

Google’s powers that be take a dim view on spamdexing. In 2005 Google designed and activated a program called nofollow, a program they designed to allow webmasters and bloggers to create links that PageRank would ingnore. The same system was also used to keep spamdexing to a minumum.

Google has designed PageRank to be an eight-unit measurement. Google displays the value PageRank places on each website directly beside each website it displays.

It has been proposed that a version of PageRank should be used to replace ISI impact factor so that the quality of a journal citation can be determined.

Developed by Google Pagerank is a numeric value used for describing the importance of your page on the web. Google refers to this as a method of evaluating the quality, importance and usefulness of your website. The pagerank of a webpage holds a different meaning for different individuals, but it is a major sign of accomplishment for the webmaster.
How to determine the pagerank?

If you are able to increase pagerank faster than your competitors, this would simply mean that there is more traffic for your website and less for your competitor. Visitors to your website would not be bothered about the increase, however, your content will be considered to be credible especially by those visitors who understand the true meaning of increased pagerank.

The best way to determine pagerank is through backlinks. Backlink is a term used to indicate a situation when some other page gets linked to your page. You get voted for each page that gets linked to your website, because of this fact it is always better to have a couple of links to your site from high pagerank websites compared to having hundreds of links from low pagerank websites.

Google makes use of quite a few of the irrelevant factors which are used for determining the pagerank. It would be quite beneficial to consider all of these factors as they would help to increase pagerank, but surely quality back links are considered to a more effective option.
How to Improve pagerank?

There are different methods that can be used to increase and improve pagerank, the performance of these methods depends of the subject and popularity of your website. The methods listed below do not fit all website styles, so choose the method that best suits your needs.
Submit to the Web Directories: By far the best method of increasing pagerank is submitting to directories. For this to be effective you will need to submit to a large number of directories and not just one.
Link Exchanges: Link exchange is the most common method and easiest, it simply means exchanging links with a website of equal or better pagerank than your website. It is also important to make sure these websites are relevant to the subject of your own website.

Forum Signatures: It is good to be a member of several forums and answer questions often and be of help to other webmasters. It is always beneficial to include a link of your website if you are an active member of any message board or forum. If this forum has high PR, it would help in increasing your pagerank.

Buy Advertising: It is one of the most expensive methods that is being used by quite a few of the webmasters, which involves buying of the text link ads on websites with especially high PR. There are also sites that offer free advertising, if you have a limited budget this would be a good idea for you.

Publish web articles: Put your articles on article marketing sites, some of these are free, or allow other website owners to put your articles on their sites as long as they include a backlink to your site.

Stay on Google’s good side: Always remember to follow all the rules judiciously and not to cheat. As this will enable you to be in Google’s good books and as a result increase pagerank.

Make a quality website: If you have made a quality website, the visitors will surely enjoy visiting it and as a result, you will receive many back links without putting in any efforts. Hence, all of the above methods if implemented sincerely and judiciously can really contribute in increa