Internet Marketing for Psychologists: Advertising and Promoting Your Business Online Using a Website, Search Engine Marketing, Social Media, Google, Facebook, … Angie’s List, LinkedIn, SEO, and More!
Product Description
Internet Marketing for Psychologists is your key to unlocking the internet as your greatest source of patients. You won’t find a bunch of pie-in-the sky marketing talk in this book. What you will find is a remarkably practical click-by-click guide to finding the patients who want to find you…. More >>
Creating Vista Gadgets: Using HTML, CSS and JavaScript with Examples in RSS, Ajax, ActiveX and Silverlight
Product Description
A one-stop resource for each aspect of designing and developing Sidebar gadgets, perfect for anyone who wants to create killer gadgets Explores one of the super cool features new to Windows Vista — the Sidebar It is a one-stop resource for each aspect of designing and developing Sidebar gadgets, perfect for anyone who wants to create killer gadgets Includes complete design instructions for four never-before-seen gadgets Windows Vista Sidebar is a panel … More >>
Blogs, Wikis, MySpace, and More: Everything You Want to Know About Using Web 2.0 but Are Afraid to Ask
- ISBN13: 9781556527562
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
For both internet gurus and online novices, this handy mini-encyclopedia explores the useful and interesting sites—big and small, popular and obscure—that make up Web 2.0, the new online community. From YouTube and Flickr to eBay and Facebook, each website and online application is explained through step-by-step screen shots and examines what each site does, why people use it, how to get started, and any special features. Simple yet thorough definitions for comm… More >>
Teaching With Wikis, Blogs, Podcasts & More: Dozens of Easy Ideas for Using Technology to Get Kids Excited About Learning
- ISBN13: 9780545168342
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
Knowing the best and easiest ways to use dynamic digital resources helps teachers and students alike thrive in today’s classroom. This book of quick tips and practical ideas shows how to fuse technology with everyday teaching. Readers will learn ways to use presentation software, e-portfolios, digital cameras, interactive whiteboards, and other teacher-tested tools to enhance learning and motivate students. Other tips include guiding students through a productive … More >>
Inbound Marketing: Get Found Using Google, Social Media, and Blogs
- ISBN13: 9780470499313
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
Stop pushing your message out and start pulling your customers in
Traditional “outbound” marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo, etc. People are now increasingly turning to Google, social media, and blogs to find products and services. Inbound Marketing helps you take advantage of th… More >>
Inbound Marketing: Get Found Using Google, Social Media, and Blogs
Using RSS Fields In Communication
RSS is fast replacing email marketing and newsletters. You would not want to be left behind would you? Your competitor will surely overtake you and speed right up. RSS is mostly called Really Simple Syndication, although some give other meaning to the acronym. It is a process by which you could place a feed on websites that can read RSS from your directory.
Information distribution has been made simply by RSS. Simply put, with RSS, you can place your headline to other website for more people to see it. In marketing, it is a known concept that the more people you reaches to, the more likely that your product will sell.
RSS is an XML-based application. XML is similar in a way to HTML, which we all know is the most common website creator application. From a directory, it would feed the headlines into website that has an RSS reader. Creating an RSS feed would definitely boost up your sales. How can you make an RSS feed? Just follow these simple steps:
Create a file for your feed.
Using a certain format, you’d have to create the XML version of your feed. It should include the title or the headline, the body’s short description, and the link where it can be read. There are a lot of different RSS web channel editor you can use for this. Some programs just require you to write news and articles down on a notepad and when placed on the editor, it will show up with the necessary formatting ready for upload. It would be advisable to make at least ten articles for your feed.
Save and Upload the file.
After creating your file, save your work as an XML, RSS, or an RDF file. Then you are now ready to upload it. Upload the file using your FTP program and place it on your web server. This process now makes the file readable by RSS news aggregators.
Validate the file.
Make your RSS program error-free. RSS is programming, so errors could lie unseen. Again, there are different programs that can assist you for this process. You would just need to place the saved and uploaded RSS file for the program to test it against wrong and missed code and tags. It is essential for you to check your work of course. This way, you’re sure that what you have is readable and usable.
Create a directory.
Now that you have created the file, saved it, and made sure it works, you are ready to let other see it. The main purpose of an RSS feed is to broadcast it to all RSS enabled sites. So go ahead and look for a directory where you can place your feed. Some may require fees for uploading a directory. Some offer it for free. Scout around and round up all the free sites you can have and place it there. If you have some marketing budget, you might want to subscribe to sites that charge a minimal amount. Don’t forget to place an icon of your RSS feed on your website, too for those people who visits you directly.
Update regularly.
With RSS, you know that the feed changes automatically every time you change the main file. Don’t let your RSS feed sit there for a month without modifying it. Maintain it. Add new articles. The more exciting your topic is, the more people will check your feeds and visit your website.
Creating an RSS feed for Internet marketing is made very simple now a days. Even people who are not computer savvy can create RSS feeds, based on the steps provided above. The applications that were created for RSS creation are the ones that make it easy for everyday computer users to make an RSS feed. All you need is familiarization with the process.
Start now creating RSS feeds. Give your competitor something fierce to duel with. Needless to say, RSS feeds give your website more traffic than usual web hosting. And web traffic means more people seeing your products that could be interested in buying them. Add strength to your marketing strategy. Make RSS feeds and be ready to sell.
Using RSS Aggregators
Using RSS Aggregators
RSS is the short term for Really Simple Syndication, or Rich Site Summary. It is the most recent tool for managing information and is gaining increasing popularity amongst web site users and owners alike.
RSS technology offers the potential of getting the latest entries from a web site. However, by simply clicking on the RSS or XML button you will not receive the service you might expect at first glance. The information received would be made of up of symbols and computer language that mean very little to the average internet user. Therefore, a tool called a RSS aggregator, or a RSS reader, is required.
The RSS aggregator software scans the internet to search for recent postings from a number of given web sites based upon the RSS code provided by the user. When the aggregator finds relevant news or updates it will post the information to the RSS feed on your homepage. Each of the news feeds will have a clickable link to the source web site where the RSS aggregator initially gathered the information. The RSS feed might only contain fragments of an article depending on the aggregator software you are using.
Aggregators are available in two versions. You can either download software to use on your desktop or you can use an online web-based version.
The downloadable version normally comes at a cost in return for a more superior service including regular updates and patches. This type of software is better than its basic free counterparts as it would allow you to customise the feeds including the format of the feed and the design.
Web-based RSS aggregators are more often than not free to internet users who simply register an account in order to start using the service. As a free service, this type of aggregator can very rarely be customised, if at all.
Internet marketers are realising the full potential of RSS aggregators when they advertise their services and products. Many marketers even submit their RSS codes to the most popular aggregators in order to attract users of the online market place. My Yahoo is one example of successful RSS technology that has been popular amongst both web site owners and advertisers and their customers, the users.
Updated versions of RSS aggregators are continually being launched by developers. There are presently a wide number of aggregators to chose from in both the downloadable and web-based categories.
Here are just some of the most popular web-based and desktop aggregators:
Desktop Aggregators
1. AmphetaDesk
Advantages of AmphetaDesk:
- the software is free
- can be used on Windows, Mac and Linux
- it is relatively easy to add RSS feeds
Disadvantages of AmphetaDesk:
- the software does not maximise the use of screen display
- there are fewer customisation options
2. FeedDemon
Advantages of FeedDemon:
- it is user friendly
- offers a free trial version
- it contains pre-prepared popular feeds for convenience
- it allows RSS feeds to be filtered
- it can be configured to manage junk RSS feeds through a ‘watch list’
- it features a search channel that incorporates other RSS services into one
- it allows feed storage for future use
- it features tabbed browsers for easy channel navigation
- it has a built-in pod cast receiver
Disadvantages of FeedDemon:
- it currently supports only Internet Explorer as an embedded item
- it is a paid software retailing at approximately $29.95
Online Aggregators
1. Bloglines
Advantages of Bloglines:
- it supports all major browsers including Netscape Navigator, Internet Explorer and Firefox
- it’s user-friendly, particularly for those new to RSS
- it’s a free web-based aggregator
- it offers easy registration
- there are no advertisements
- it contains its own directory of RSS feeds of thousands of websites
- there is an option for personal email accounts to subscribe to newsletter emails
- it allows a privacy adjustments for personal blogs
- it allows saved searches
- a mobile version is available
- 10 languages are supported
- there are additional add-on tools for automated blogrolls and subscription buttons
2. NewsGator
Advantages of NewsGator:
- it is free (standard version)
- it provides a personalised news channel
- it allows translation of RSS articles into email format
- it is possible to synchronise feeds into several devices
- browse and search feed capabilities save time on surfing
- it allows keyword filtering
- it offers blog headlines
- there is a button-click automatic subscription to news feeds
Disadvantage of NewsGator:
- it is Microsoft Outlook-based therefore limited to Windows
3. My Yahoo
Advantages of My Yahoo:
- it is a free web-based aggregator
- it is very user-friendly
- it offers a customisable home page design
- there is a button-click subscription to RSS feeds
- it has a built-in directory and search tool for feeds
- it offers wide variety of feeds including news and weather
- it connects to all Yahoo features and services
Disadvantage of My Yahoo:
- there are a number of banner advertisements
Also available are lightweight RSS aggregator extensions that actually offer plug-ins to existing internet browsers, for example, Sage aggregator.
Advantages of My Yahoo:
- it’s free of charge
- it is beginner-friendly
- it reads from both RSS and Atom feeds
- it allows feed discovery
- it can be assimilated to Firefox bookmark
- it allows OPML feed list imports and exports
- it offers customisable style sheets
- it supports a wide range of languages including Catalan, Italian, Japanese, Spanish, Korean, Polish, Slovenian, etc.
- it offers easy installation
Disadvantages of My Yahoo:
- it can only handle up to around 12 RSS feeds
- it is only limited to Mozilla-Firefox and Mozilla-Firefox supported browsers
There will be more features available in future versions of RSS aggregators. Microsoft for example intends on including a built-in aggregator in the next Windows update. All aficionados will welcome these sorts of developments to RSS aggregators.
For even more info on this, please visit my website www.ebookscomputer.com.
Good Luck!
Jeff Spires
Increase Website Visibility Using RSS
The interaction of online publishers and readers can be streamlined using RSS. The increasing popularity of RSS has led to webmasters delivering their content in new and creative ways.
Usually a headline and summary are included in the RSS feed. The summary of the content contains enough information get the attention and interest of the reader without overwhelming them. By clicking on a link in the feed a reader can quickly visit the website for more information and all the details.
Multiple feeds are combined into an RSS reader. This helps make it easy to quickly look at the information from multiple sources. Usually feeds follow a theme, so readers can subscribe to the feed that interest them.
Individuals can opt-in to specific feeds of interest, this is one of the biggest benefits of RSS. This gives total control of what information is received to the user. If the quality of a feed goes down, or they simply are no longer interested, a user could just remove the feed from the RSS reader. There is no subscribing or un-subscribing to deal with, when the feed is removed no further information is received from that feed. An RSS reader compiles the information from many providers into one spot. Without having to view many different locations or emails, the user can easily view many different content streams.
Publishers will find RSS to be a great tool also. Publishers are freed from having to maintain list, or monitor privacy policies, spam rules and age guidelines. At the same time, it gives publishers the ability to reach a highly targeted audience.
Publishers can use RSS to deliver keyword rich, themed content. This will help establish trust and build the publishers reputation with new and established customers.
Here are some of things that can be delivered using RSS:
Blogs, most blogs have a RSS feed. The blog post is broadcast in summary as a feed item. This makes it easy for readers to scan posts for individual items of interest.
Articles, articles are often used in RSS feeds and sent to subscribers to inform them of new content. Generally, the feed consists of the article title and a brief summary or introduction of the article. RSS users can then decide to follow the link to the complete article.
Forum Feed, users can get updated posts through a RSS feed with some forums. Generally the latest topic of discussion is shown in the feed. If users are interested in posting replies, or reading more, they can simply click to go directly to the forum discussion. When the discussion continues the RSS feed brings the latest updates to the reader.
Club Calendars, many schools, groups and clubs use RSS to publish upcoming events. The feed used to publicize these events also notify the community.
Retail Sale or Special Feed. Both online and traditional stores have started using RSS feeds to deliver news of special offers and sales to customers. Some marketers are allowing users to customize their feed using keywords that the user chooses.
The usefulness of RSS is growing daily, so many industries have started to adapt RSS to get their message out. RSS is being used to reach a varitey of audiences to market, promote or communicate a message. Many organizations have used RSS to reach new audiences and customers, due to its ease of use and userfriendly make up. RSS is fast becoming the communication vehicle for many businesses and with the increase of popularity will come ever more creative uses for this communication vehicle.
Using Twitter for linkbuilding in SEO
www.thinkseer.com Strategies on how to use Twitter to help you build quality links for your SEO campaign and to boost rankings.
Update Your Websites Content ‘Automatically’ 24/7 Using RSS(Real Simple Syndication) and RSS Feeds
RSS(Real Simple Syndication) is the newest form of content syndication to hit the Internet and is widely becoming the best known way online to deliver fresh targeted content to your website(s) to whatever audience you’re targeting 24/7/365.
Now for those of you who aren’t quite up to speed on “RSS” here’s the basic definition — RSS is an acronym for “Real Simple Syndication” or “Rich Site Summary”, and the .XML extension is the format used for distributing your news headlines via the Web, which is known as “Syndication”.
“Syndication” is where the TRUE power of RSS is unleashed, getting your message or information across the web in an INSTANT to websites, your subscribers and/or readers.
Why is this such Good News for website owners who publish content on a Daily or Weekly basis for there audiences?
Simple.
By having “RSS” plugged into your website with targeted RSS feeds you’ll now have an endless supply of Fresh targeted content delivered to your website for your visitors and/or subscribers 24/7/365 without you ever having to lift a finger.
Just imagine how much time what would save you and how it would allow you to focus on other important tasks related to your business.
Time is something we are always fighting for and since web surfers primarily come online in search of ‘Information’ it can be a very time consuming ordeal to deal with on a Daily or Weekly basis.
The other great thing about “RSS” is it’ll keep the ‘Search Engine Spiders’ coming back more frequently since “RSS” automatically updates your selected feeds ‘Daily’ with Fresh targeted content.
And if you know anything about Search Engines then you’ll know that they LOVE fresh content to digest.
Now that you have a general idea of what “RSS” can do for you and your website(s), your probably wondering how you can take advantage of this right now and where to find these ever so valuable ‘RSS Feeds’.
The answer is simple — ‘Article Directories’.
Now, not all ‘Article Directories’ have adopted “RSS” at this point But they will soon catch on once they see the value RSS offers there publishers(you) and readers.
Below I have listed a few ‘Article Directories’ offering RSS feeds in every category under the sun for you to choose from.
Article99.comhttp://www.article99.com/rss-feeds/
GoArticles.comhttp://www.goarticles.com/rss-feeds.html
EzineArticles.comhttp://www.ezinearticles.com/rss/
Now, all you need to get your hands on(if you don’t already) is a “RSS Reader Script” and have it installed on your server so that you can display the ‘RSS Feeds’ on your website(s).
All you have to do is a simple search on Google using the keyword “RSS Reader Script”.
Once you’ve done all that and updated your website(s) pages with your RSS code, you can now just sit back, relax and let RSS(Real Simple Syndication) do all the work for you 24/7/365 while you go focus on other important tasks.