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RSS feeds seem to be the breakout technology for the year. With
more users turning to them for driving traffic to their site,
it’s no wonder that a trail of RSS feed spam is following in the
wake. A careful editing of your RSS feed could make the
difference between being classified as genuine content or RSS
spam.

RSS search engines are just beginning to pick up steam. As more
RSS feeds become searchable, the number of visitors will
increase and spam is sure to follow. It is an unfortunate side
effect of free communication. While RSS users can typically
unsubscribe to feeds they deem as spam, browsing with keywords
in an RSS search engine is where the problem arises.

RSS spam largely consists of three main types most often found
in the RSS search engines. The first type is keyword stuffing.

Keyword stuffing involves filling each RSS feed article with
high-value keywords for a specific topic. The articles are not
intended for human visitors, but instead for search engine
robots to direct traffic to a target web site. This RSS spam
technique is nothing more than an adaptation of the typical
keyword-stuffed web page, often banned by major search engines.

The second type involves RSS feed link farms. These RSS articles
often contain very little content, if any, other than a simple
keyword. Their main attraction is the feed title. Clicking the
feed title takes the user to a blog containing tens or hundreds
of other blogs and RSS feeds, each directing to more links
within the farm. The goal of this type of RSS spam is to trick
the user into clicking advertisements or directing them to a
product web site.

The third type is the creation of fake RSS feeds. These appear
as legitimate, but often duplicated, article content. Whether
they provide value or not is certainly debatable. These feeds
are usually created in mass, using automated scripts, and appear
similar in nature to the link farms. By attracting the users to
seemingly valuable content, they hope to gain advertisement
clicks or product web site traffic.

Your RSS feed might happen to fall into one of these three
categories. While you may currently be experiencing increased
traffic from the RSS search engines, these directories are
working on filtering out the RSS spam techniques. However, you
can still take advantage of RSS feeds and their power by
following an RSS-friendly guideline.

Refrain from using automated scripts to create online content
used by your RSS feeds. Instead, write your own original
thoughts, product descriptions, and reviews. It takes a little
more time, but the search engines will value this content much
more highly, your visitors will appreciate the unique content,
and the subscription count to your RSS feed will grow. It is
also important to keep your feed updated with changing content
as opposed to using a static feed, which remains the same.
Search engines value dynamic feeds and will likely rank you
higher as a result.

There are tools and services available, which aid in keeping an
RSS feed updated with your changing content. Such services
include FeedFire for converting your web site content to a
periodically updated RSS feed or software such as FeedForAll for
creating and editing RSS feeds.

A successful RSS feed is very much the same as a successful web
page. It may take a little more time to digitize your thoughts,
but the end result is well worth the effort. By avoiding the
tricks in RSS feed spam, you can help make the difference in
quality of feeds and enjoyment in your readers.

Google I/O 2009 – Site Review by the Experts Matt Cutts A rare opportunity, to get your site reviewed by the experts. We’ll take site submissions via e-mail and before the session starts, and go through real-life issues that effect developers when it comes to optimizing their app for search. For presentation slides and all I/O sessions, please go to: code.google.com/events/io/sessions.html

Custom Search Engine – Google Search in Your Hands Patrick Riley In today’s world, every site and application needs to be search-enabled. Google Custom Search Engine provides powerful tools and flexible APIs so that developers can quickly enable and customize a search experience for the communities they serve– without having to worry about hosting hardware or software. These APIs offer the ability to construct a highly customized search experience with Google-quality relevance. In this …

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Lisa Myers i

Blog marketing or Blog advertising describes internet marketing using web blogs. Blogs have become the next generation marketing tool. Marketing blogs are basically websites that allow you to instantly publish content and act as a news source for prospects.

Blogging has grown exponentially in the last few years. New Media Lab in Austin, Texas reports that 356,000,000 people worldwide read blogs and 77% of active web users read blogs. Can you see the potential?

Blogging is the act of publishing content on your marketing blog, but publishing content with a blog and publishing with your regular website are as different as night and day because blogs are dynamic and allow two-way communication between you and your prospects. That’s why blog marketing and blog advertising should be completed on a regular basis and with a specific marketing strategy.

While no one knows what’s included in a search engine’s algorithms, everyone can agree that a site needs to have quality content in order to rank high; and one of the easiest ways to add that quality content on a consistent basis is by starting a marketing blog.

With the recent advancements and the growing popularity of social media sites, as well as the importance of back links to your website for search engine optimization (SEO) purposes, adding your social media profile links to your blog will also increase its popularity. Two of the most popular social media sites for businesses are Facebook and Twitter (visit our page on social media marketing here).

You may be asking yourself, “How can I constantly come up with new content for my blog…It’s going to take a lot of work.” Don’t worry, here’s a quick list to get you going:

– Create a top 10 list about your industry: Thanks to David Letterman, people love top 10 lists. They capture the readers attention and hold their interest..

– Ask a question and solve the problem: You know your prospects biggest problems, so ask it in a question form and answer it with good content.

– Take a poll: Polls are always a good source for unique and interesting content

– Post about growing trends in your industry: Prospects interested in your industry will most certainly be interested in new and emerging trends, so this is a great source of new content.

Blog marketing can be very difficult to set up, but very exciting at the same time. You should be committed to adding new and fresh content at least weekly, but the more you can blog, the better. It’s just like being on a diet, if you’re consistent, it’s less difficult. But if you take a break and stop blogging for a week or so, you’ll lose your momentum and often your followers.